• Student Drashti Patel
  • Code UI4816
  • Faculty Design
  • Unit L3 Studio Unit
  • Tutor/s Ruchi Mehta
  • TA Pragati Murathia

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My brand is Bata, a brand that we all are familiar with. But Bata is now coming up with an exclusive fashion forward range for women and so I have proposed a flagship store at phoenix mall in Mumbai. So re-positioning it as a fashionable brand in place of its old utilitarian image was what guided my design. Density of product display and developing a visual language that is a reminder of well-known Bata yet does justice to new range was important for me.