HOUSE OF RULE BREAKERS-URBAN MONKEY Flagship store

Street culture’s beliefs, and ideologies. Informal rules, styles, and values are adopted by individuals that spend a disproportionate amount of time on the streets of large urban centers. Um represents the streetwear fashion of India. Their products are the expression of the style and lifestyle of the street culture community by using bold and expressive graphics funnily and creatively. A whole lot of community. Designing a flagship store that represents the street community culture, trying to incorporate the intangible acceptance of personality into tangible form by creating engaging elements in a fun interactive manner involving customization spaces, the adaption of style and community by making customers feel as if they are the part of the community through the instragrammable and interactive elements.