• Student Nimisha Bohra
  • Code UI5017
  • Faculty Design
  • Tutor/s Amal Shah


When it comes to purchasing a product, customers generally respond to more than just the physical product. The atmosphere of the store is a key factor in influencing customer behavior and a critical determinant in the establishment of a store image and brand image. Although there are numerous pre-existing factors that can influence customer behavior; from the perspective of a retail space designer, customers’ responses to the space can contribute to increased product interaction, which can lead to increased sales. This document focuses on understanding the impact of spatial organization strategies on customer behavior.