• Student Shreeya Suhag
  • Code UG180578
  • Faculty Design
  • Unit L3 Studio Unit
  • Tutor/s Ruchi Mehta
  • TA Ronit Halsore


Beats by dr. Dre was founded in 2006 by Dr. Dre and Jimmy Iovine, It  is a premium audio brand known for its high quality headphones and earphones. The brand's products emphasize bass and low frequency sounds, which are favored by many music genres, and are also designed to be fashionable with sleek designs and bold color options.  In 2014, the brand was acquired by Apple Inc., expanding its global reach and integrating its products with the Apple ecosystem.
Beats by Dr. Dre has its first offline store, offering a unique experience to young music enthusiasts who appreciate fashion. Visitors can try out premium products first-hand and engage in various activities, such as the visually interactive AI installation that features the latest songs with excellent bass quality. The store offers a direct interaction with product through display booths, while enabling customers to purchase from the checkout counter. In addition, a music lounge serves as a perfect escape for music lovers amidst the bustling street shopping in Mumbai, India. Here, customers can select products from the shelves, choose their favorite songs from large display screens, observe the play of light with the music, learn about bass musical notes, or dance on the reactive floor.  To know more click on the link.