• Student Fiza Elat
  • Code UG190456
  • Faculty Design
  • Unit L3 Studio Unit
  • Tutor/s Ruchi Mehta
  • TA Ronit Halsore


Cosmos sports is currently a multi-brand sports retailer that sells its products through their existing departmental retail formats and online market places similar in lines to Decathlon's strategy. The design goal is to elevate Cosmos sports’ current image from being not just any casual sports brand to also as a premium brand for high-ticketed item like cycles and to promote them as a lifestyle choice; to a trusted, organized and assisted experiential brand. The exclusive cosmos cycle flagship store is located in Bangalore.