Projects | Studio | Awards
UG - BID - Studio - 8 | Spring 2023 | ULTRAVIOLETTE AUTOMOTIVE
  • Student RAJ PANCHAL
  • Code UG180478
  • Faculty Design
  • Unit L3 Studio Unit
  • Tutor/s Ruchi Mehta
  • TA Ronit Halsore

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The Ultraviolette Automotive is a specialty retail environment that sells high-end electric vehicles and related accessories. The Experience center is located in a high-traffic area of a major city and has a modern, minimalist design. The layout of the store is organized around a central display area that showcases Battery, with peripheral areas for Motorbike Display, product displays and customer service.  Performance is a theme that requires an immersive and exciting experience for the audience. Futuristic themes demand an experiential journey, and technology is the representation that makes the experience immersive and engaging. 

BRAND RESEARCH - Product Range, Product features, Difference from competition, Inferences of Marketing Touchpoints, Summary of Inferences
DESIGN GOLAS & STRATEGIES - Success matrix, Site selection, Aspired brand positioning, Understanding of target audience preferences/behavior, Program, Type of experiences sought
DESIGN CONCEPT & MATERIAL BOARD - Success matrix, Site selection, Aspired brand positioning, Understanding of target audience preferences/behavior, Program, Type of experiences sought
PLAN WITH ZONING AND EXPERIENCE JOURNEY DIAGRAM - Plan 1:50 scale, Zoning diagram, Lots of diagrams to explain why my layout is appropriate, Customer Journey diagram, Ceiling plan 1:150
VM STRATEGY AND FURNITURE DETAILS - Logic for display system, Modularity, Details of furniture system
SPATIAL EXPERIENCE - Storefront, First view on entrance
SPATIAL EXPERIENCE - 4 interior views (all views from eye level and arranged sequentially as per movement of customers)
SPATIAL EXPERIENCE - 4 interior views (all views from eye level and arranged sequentially as per movement of customers)