FARFETCH

Farfetch is an online luxury fashion retail platform that sells products from over 700 boutiques and brands from around the world.The brand was established in London in the year 2007. Because the Brand is London based it's best to have it's first flagship store in London, it will help it to reach more people.The aim of opening a Flagship Store is to make people aware about certain small but Luxury brands and they can experience the latest technology inside the store.The brand is for the millenials and the GenZ, The store has a Modern, Minimalistic and Elegant look which goes with the brand image.There is a wide range of product display and the products are segmented Category wise like they are segmented on the website which makes it easier for the customer to navigate.