Flagship store for AJIO.com

  • Student Raksha Nitinkumar Patel
  • Code UI9316
  • Faculty Design
  • Tutor/s Ruchi Mehta

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AJIO is the digital fashion extension of Reliance that unveiled in April 2016 at Lakme Fashion Week in Mumbai. AJIO, a fashion and lifestyle brand, is Reliance Retail’s first pan-Indian ecommerce venture and is the ultimate fashion destination for styles that are handpicked, on trend and at prices that are the best. Celebrating fearlessness and uniqueness, AJIO.com is constantly looking to bring a fresh, current and accessible perspective to personal style.AJIO deals in categories of womenswear, menswear, kidswear and technology. With fashion technology in particular, AJIO forayed into a category that combined the convenience of technology with the aesthetics of contemporary fashion.
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