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PG - MUH - Studio - 3 | Monsoon 2020 | Project Proposal for Merwede Canal Zone, Utrecht

Project Proposal for Merwede Canal Zone, Utrecht

  • Student LISETTE TINEKE NEL KOMPAGNE
  • Code PG190496
  • Faculty Planning
  • Tutor/s Madhu Bharti,Rutool Sharma
  • TA Vaibhav Gupta

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Project ‘Merwede-Canal-Zone’ in Utrecht offers housing throughout all income groups. The site lies close to Utrecht’s trainstation and CBD (2km), has many schools in proximity and is part of Utrecht’s high-rise vision. The municipality is the current landowner, and will only sell if the developer agrees to construct energy neutral. By utilizing the building regulations, 990 residential and 7 commercial units can be developed. The result is a financially feasible project (25% profit margin), which is kind to nature and good marketable due to its UPS’s: living in a green, peaceful environment while being close to the vibrant city life. 

Introduction to the studio and the city of Utrecht
Macro market analysis
Housing system delivery in the Netherlands and land potential analysis through Delphi Technique
Micro market analsysis by comparison to other housing projects around the site
Location of the Merwede Canal Zone
Applicable regulations and byelaws on the Merwede Canal Zone which mention what is allowed to develop at the site
Iterations to utilize the product mix
Product brief of the proposed product mix and its financial feasibility
Yearly phasing of the product and cashflow
Marketing strategy and conclusion