BoAt lifestyle: 'The House of Impulse'

The project is an 8,500 sqft flagship experiential center located in Lower Parel, Mumbai for the brand boAt that deals with fashionable audio-concentrated electronics. The store design aims at providing a party-nest for the wild, crazy and energetic boAtheads(people who own boAt products). The idea of the design is to bring energy, dynamism, youth-centric-community spaces, and bold elements that align with the brand's personality and spirit. The store will allow the ever-expanding boathead family to explore, interact, celebrate and enjoy inside an old warehouse-like structure that can easily accomodate a larger audience.