Flagship Store - Turn Black

The flagsip store for the Brand Turn Black.Turn Black is India’s first brand that does only does black clothes. Their idea is simple: they wish to celebrate the colour black and displace the idea that black equals death, bad luck or evil. The store is designed with the concept of minimalism as the brand follows the idealogy of 'less is more'. The intent was to create a minimal space with dynamic experience for the customers. The site is located at DLF Promenade Mall, Delhi's fashion capital.