GoPro Flagship Store

GoPro is an American action camera brand developed by  Nick Woodman in 2002, out of his search to find a better way to film his adventures. The brand encourages and accompanies its consumers to their adventures.The design language was created by understanding the product features,usage and most importantly its target audience. The aim of the store was to create a  positive buzz about the brand and help establish a larger GoPro Community. The key design aspect of the store was to create a seamless amalgamation  of physical and digital experience. Lastly the brand is all about " Capture the moment".