- Student Ananda Krishnan
- Code UI0517
- Faculty Design
- Tutor/s Ruchi Mehta
- TA Urvashi Gurubaxani
Finding or choosing one's favourite scent is often times a dilemmatic process. This retail experience centre project is a result of an intense study on a 180year old scent brand from lucknow, 'Sugandhco.
'Attars' are the main products the brand provides. The project aims at repositioning of the brand and bringing the niche market product to a wider audience. The project provides an experience for customers to percieve 'scent' through different senses. Through which the brand ideology of mesmerizing its audience is achieved. A customer leaving the experience centre will be thorough and confident in scents and as_well_as the brand.
