Desk organiser, Toy cart and Laundry unit

The studio started with understanding brands through retailers perspective and a research on history of design and IKEA. This knowledge helped us in understanding IKEA as a brand. The design process began with a 1 week design exercise (product 1) , followed by a 2 week design exercise (product 2) and ended by a final product with a systems approach (product 3). For better resolution and video, click here.