A 'Brand' New World

After the decline of religion and as a result of the eroded faith in government, people have now turned to brands to seek answers for their socio-political concerns. The role of brands is not just limited to bringing change but also includes the curation of communities, reflecting a lifestyle and crafting a sub-culture. The exponential growth in population has resulted in a severe case of land scarcity. As a result, people now own individual units equipped with basic sleeping and working amenities. Other activities like bathing and cooking have moved out of the house. Accelerated by the pandemic, the notion of flexible workspaces have gained popularity.