PBSS - Branding and Marketing

Public Bike Sharing System (PBSS) is a network of stations that are closely spaced and available for public use, with support or funding from the government. While marketing works to raise people's awareness of the system and ultimately turn them into devoted consumers, branding aims to establish trust with customers by establishing brand recognition. Developing a brand with customer retention in mind is of utmost importance. Loyal customers can become your best advocates as they share their experience with your brand with their wider social circle.