Projects | Studio | Awards
UG - BID - Studio - 7 | Spring 2022 | By Walid
  • Student Samriddhi Arora
  • Code UG180538
  • Faculty Design
  • Tutor/s Ruchi Mehta
  • TA Ronit Halsore

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By Walid is the Designer label of Walid Damirji who creates modern silhouettes for men and women using antique textiles that are entirely sustainable. The Brand is based out of London, valued by customers in Paris and hence opening a flagship store in Milan would place it well in the fashion hubs of the world. Adopting the Japanese art of Boro and sewing together textiles from all around the world is what made the brand's patchwork its USP, Hence translating his philosophy into spaces where textiles used are highlighted along with the garments.

Patterns incorporated on the facade using boro stitch to give a character to the store.
Product range and Collections- Stories
Brand image as an inference of the brand research and goals intended to be met in the project
Design / Visual Merchandise Strategies
Store experience and Design / Visual Merchandise Strategies
Plans And Section
Views of the Collections on the first floor
Views of the display sections on the ground floor
View of elaborate Trial booth reserved for high end client fittings.