Eterna | Watch Salon & Experience center

Eterna | It doesn't just tell time, it tells history. A luxury watch salon and experience store amidst Sindhu Bhavan road. A prototypical idea of placing containers on the hoarding boards, which provides temporal quality to the construct. The site prevails as an entre to the Sindhu bhavan road, where the advertisement hoarding is present as of now, and it has a huge display which attracts the users, what if this ideology of advertisement itself transformed into a space where advertising becomes a whole and blurs the line between boundaries. Translating the logic of a new media technology into art and design, exploring the space among digital and physical entities by creating a hybrid relationship between architecture and media arts with machine intelligence. The context of the container and look is portrayed in a manner where there is a lot of interest towards the curiosity of what's happening, the idea of persistence is interpreted into the design and placement of containers.