- Student MANKAD KAVYA NITINBHAI
- Code PHR21174
- Faculty Architecture
- Tutor/s Vaissnavi Shukl,Karan Saharya
- TA Yakin Kinger
Visual mass communication media plays an important role in creating and sustaining public memory. This study decodes how advertisements as a tool has represented 'India Gate' - a monument. This architectural representation of a monument is seen in the market in a wide range. This research is based on 120 advertisements from various sectors that feature India Gate in order to map and dissect the relationship between a monument and people's perception of it, shaped by visual media.
