Brand Building through Spatial Design

With the rise of e-commerce and omnichannel retailing and ubiquity of brands in the last few decades, the relevance as well as design approaches for retailing and brand building have evolved significantly. These novel challenges are demanding new approaches to retail store design. These are the challenges that tomorrow interior designers will be facing in their professional careers. To address this evolving nature of retail store design, this studio focused on design of variety of retail formats through the lens of brand building. The students selected their own brand for this studio. The projects commenced with an interpretation of brand’s overall strategy, selection of the site and development of the program for an appropriate retail format. They then produced spatial design solutions for creating brand-centric customer experiences and presented the design with a complete set of schematic drawings to communicate the strategies.